A smoker pauses to enjoy a cigarette below two athletic people chosen to endorse the Speedo brand, in a window at the Westfield mall during the London 2012 Olympics, the 30th Olympiad. Ironicvally juxtaposed together, we see the healthy specimens of the two athletes with fine bodies in Speedo swimwear contrasting the bad connotations of smoking and ill-health. Smoking kills around 120,000 people in the UK each year and with current smoking trends, about 500 million people alive today will eventually be killed by tobacco use. The international swimwear brand, which sponsors British Swimming and Olympic gold medallist Rebecca Adlington as well as Multi-medallist Michael Phelps.
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