Icarus has just appeared on the side of a renovated building. The premises used to be a Porsche dealership but it seems to be transforming into another retail entity.

Much like this young, minor mythical Greek teenager, whose father Daedalus was the creator of the Labyrinth. Icarus couldn't quite manage his own transition from boyhood to manhood and ignored his father's warning while flying on waxy wings, to perish too close to the sun.

He is now spreading his wings across an intersection in London's wealthy, but morally bankrupt Mayfair, the home to many a Russian oligarch.