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Couture

42 images Created 19 Feb 2009

Couture

English couturier Margaret Howell's fine clothing business is a behind-the-scenes (unpublished) chapter for the book The Pleasures and Sorrows of Work by Alain de Botton.

These pictures are from her north London design factory with a team of dedicated seamstresses and tailors, and her flagship shop in Wigmore Street in central London, where her collection's catwalk shows appear and where customers can buy her simple and beautiful handmade garments that are in big demand all over the world. But especially in Japan.

Howell is one of Britain's more understated of couture brands alongside more flamboyant personalities. Howell admits to being "inspired by the methods by which something is made .. enjoying the tactile quality of natural fabrics such as tweeds, linen and cotton in a relaxed, natural and lived in look."

A blog story about the project's photography is at:
http://wp.me/p3fbj-4j

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  • Girl model starts her catwalk at British couture designer Margaret Howell's Autumn fashion show in her design studio
    margaret_howell_show134-17-09-2007.jpg
  • A detail showing the fine stitching of a cotton dress by couturier Margaret Howell in the company's workshop factory in Edmonton, North London. England. In close-up, the eye is drawn into the centre of focus where the buttons are held in a criss-cross stich in its four holes. There are pins in this still prototype design as it evolves from an idea on paper to an actual garment. The fine check pattern of its fabric is beautifully sewn together in this fine and intricate dress. Howell is one of Britain's more understated of couture brands alongside more flamboyant personalities. Howell admits to being "inspired by the methods by which something is made .. enjoying the tactile quality of natural fabrics such as tweeds, linen and cotton in a relaxed, natural and lived in look."
    margaret_howell06123-05-2007 .jpg
  • An employee of British couturier Margaret Howell models a simple white top in the company's retail flagship and design studio at 34 Wigmore Street, Central London England. In a back rooom studio workshop, the group of 5 staff with Margaret Howell in the middle, they dicsuss the positives of the garment that is considered for a forthcoming collection. Racks of clothes are in the background and they sit around a trestle table. Howell is one of Britain's more understated of couture brands alongside more flamboyant personalities. Howell admits to being "inspired by the methods by which something is made .. enjoying the tactile quality of natural fabrics such as tweeds, linen and cotton in a relaxed, natural and lived in look."
    margaret howell (shop)87-04-07-2007.jpg
  • British couturier Margaret Howell holds a meeting takes place to discuss fabrics for the next fashion show at her studio
    margaret howell (shop)37-04-07-2007.jpg
  • A model waits for more test clothes for the next fashion show at British couturier Margaret Howell's Wigmore Street studio
    margaret howell (shop)54-04-07-2007.jpg
  • A glazier carries new glass panes from his van outside British couturier Margaret Howell's Wigmore Street studio
    margaret howell (shop)58-04-07-2007.jpg
  • A tailor uses an Eastman Bluestreak II cloth cutting machine at couturier Margaret Howell's Edmonton workshop factory
    margaret_howell00723-05-2007 .jpg
  • Fine cloth cutting with scissors using a template pattern in the design studio at couturier Margaret Howell's workshop factory
    margaret_howell03223-05-2007 .jpg
  • Garment production order form and pins in the design studio at couturier Margaret Howell's Edmonton workshop factory
    margaret_howell02323-05-2007 .jpg
  • Shades of yellow and brown coloured cotton threads are seen in an open drawer used by couturier Margaret Howell is displayed in the company's workshop in Edmonton, North London. England. They lies diagonally, as flat neighbouring tones and ready for use in the many fine garments manufactured in this small factory. Howell is one of Britain's more understated of couture brands alongside more flamboyant personalities. Howell admits to being "inspired by the methods by which something is made .. enjoying the tactile quality of natural fabrics such as tweeds, linen and cotton in a relaxed, natural and lived in look."
    margaret_howell19223-05-2007 .jpg
  • A detail showing the fine stitching of a cotton dress in the design studio at couturier Margaret Howell's workshop factory
    margaret howell (shop)63-04-07-2007.jpg
  • Detail showing the fine stiching of a cotton dress in the design studio at couturier Margaret Howell's Edmonton workshop factory
    margaret_howell07023-05-2007 .jpg
  • A garment tailor works with mannequins in the design studio at couturier Margaret Howell's Edmonton workshop factory
    margaret_howell07623-05-2007 .jpg
  • A seamstress runs up garments on a sewing machine at couturier Margaret Howell's Edmonton workshop factory
    margaret_howell13623-05-2007 .jpg
  • A seamstress runs up garments on a sewing machine at couturier Margaret Howell's Edmonton workshop factory
    margaret_howell14923-05-2007 .jpg
  • Detail of a seamstress runs up garments on a sewing machine at couturier Margaret Howell's Edmonton workshop factory
    margaret_howell15223-05-2007 .jpg
  • Portrait of a seamstress with her sewing machine at couturier Margaret Howell's Edmonton workshop factory
    margaret_howell18223-05-2007 .jpg
  • Labelled wool rolled up on a shelf ready for tayloring in the design studio at couturier Margaret Howell's workshop
    margaret_howell21423-05-2007 .jpg
  • A customer tries on shirts with friends at British couturier Margaret Howell's flagship Wigmore Street London shop
    margaret_howell_shop098-14-07-2007.jpg
  • A customer tries on summer shirts at British couturier Margaret Howell's flagship Wigmore Street London shop
    margaret_howell_shop104-14-07-2007.jpg
  • A customer tries on shirts in a dressing room at British couturier Margaret Howell's flagship Wigmore Street London shop
    margaret_howell_shop123-14-07-2007.jpg
  • A customer tries on a jacket with pet dog at British couturier Margaret Howell's flagship Wigmore Street London shop
    margaret_howell_shop136-14-07-2007.jpg
  • Polaroid print for fashion model Flavia de Oliveira on a rack of her clothes to wear at designer Margaret Howell's Autumn show
    margaret_howell_show003-17-09-2007.jpg
  • Clothes and model running order at British couture designer Margaret Howell's Autumn fashion show in her design studio and shop
    margaret_howell_show034-17-09-2007.jpg
  • Make-up and hair stylists ready models at British couture designer Margaret Howell's Autumn fashion show in her design studio
    margaret_howell_show046-17-09-2007.jpg
  • Model shows clothes to staff before couture designer Margaret Howell's Autumn fashion show in her design studio
    margaret_howell_show054-17-09-2007.jpg
  • Make-up and hair stylists ready models at British couture designer Margaret Howell's Autumn fashion show in her design studio
    margaret_howell_show096-17-09-2007.jpg
  • Make-up and hair stylists ready a model before the couturier Margaret Howell's Fashion Week show in the company's retail flagship and design studio at 34 Wigmore Street, Central London England. The young beauty has her lips dabbed with tissue to stop her lipstick from smudging. The hairdresser pins her braided hair in a whirl on her head and in the background, other freelance stylists busy themselves in the frantically busy room to get the show on the road. Howell is one of Britain's more understated of couture brands alongside more flamboyant personalities. Howell admits to being "inspired by the methods by which something is made .. enjoying the tactile quality of natural fabrics such as tweeds, linen and cotton in a relaxed, natural and lived in look."
    margaret_howell_show101-17-09-2007.jpg
  • A meeting takes place to discuss fabrics for the next fashion show at British couturier Margaret Howell's Wigmore Street studio
    margaret howell (shop)27-04-07-2007.jpg
  • Relaxing model before British couture designer Margaret Howell's Autumn fashion show in her design studio and shop
    margaret_howell_show102-17-09-2007.jpg
  • Preparing places before British couture designer Margaret Howell's Autumn fashion show in her design studio and shop
    margaret_howell_show015-17-09-2007.jpg
  • A Japanese buyer watches a male model walk the catwalk of couturier Margaret Howell's Fashion Week show rehearsal in the company's retail flagship and design studio at 34 Wigmore Street, Central London England. Making notes on his clipboard as he looks at the striding man, the audience has yet to arrive so we see a largely empty scene that usually  serves as a shop. Howell is one of Britain's more understated of couture brands alongside more flamboyant personalities. Howell admits to being "inspired by the methods by which something is made .. enjoying the tactile quality of natural fabrics such as tweeds, linen and cotton in a relaxed, natural and lived in look."
    margaret_howell_show086-17-09-2007.jpg
  • Male model rehearses British couture designer Margaret Howell's Autumn fashion show in her design studio and shop
    margaret_howell_show089-17-09-2007.jpg
  • A male model starts his walk on the catwalk of couturier Margaret Howell's Fashion Week show rehearsal in the company's retail flagship and design studio at 34 Wigmore Street, Central London England. With a duster and spray cleaning agent in the foreground, the young man walks, as if having emerged through the wall. Bottles of bottled mineral water await their users but the fashion show's audience have yet to arrive. Howell is one of Britain's more understated of couture brands alongside more flamboyant personalities. Howell admits to being "inspired by the methods by which something is made .. enjoying the tactile quality of natural fabrics such as tweeds, linen and cotton in a relaxed, natural and lived in look."
    margaret_howell_show090-17-09-2007.jpg
  • Girl model rehearses with bottled water at British couture designer Margaret Howell's Autumn fashion show in design studio
    margaret_howell_show106-17-09-2007.jpg
  • Girl model rehearses before design team before British couture designer Margaret Howell's Autumn fashion show in design studio
    margaret_howell_show113-17-09-2007.jpg
  • Media and guests queue for entry at British couture designer Margaret Howell's Autumn fashion show in her design studio and shop
    margaret_howell_show119-17-09-2007.jpg
  • Models scrutinized by media at British couture designer Margaret Howell's Autumn fashion show in her design studio
    margaret_howell_show141-17-09-2007.jpg
  • Luvvies hug after the British couture designer Margaret Howell's Autumn fashion show in her design studio and shop
    margaret_howell_show153-17-09-2007.jpg
  • A simple white cotton shirt set on a dressmaker's tailoring dummy in the design studio at couturier Margaret Howell's workshop
    margaret_howell20723-05-2007 .jpg
  • A beautifully simple white cotton shirt by couturier Margaret Howell is displayed in the company's workshop factory in Edmonton, North London. England. Ironed without creases, the garment has been set on a dress making tailor's dummy made by Kennett and Lindsell of Romford Essex. The pure white shirt is seen against a similarly-toned white wall and lit by daylight. Howell is one of Britain's more understated of couture brands alongside more flamboyant personalities. Howell admits to being "inspired by the methods by which something is made .. enjoying the tactile quality of natural fabrics such as tweeds, linen and cotton in a relaxed, natural and lived in look."
    margaret_howell20223-05-2007 .jpg
  • Writer Alain de Botton sits in couturier Margaret Howell's retail flagship and design studio in Wigmore Street, London while researching his book, The Pleasures and Sorrows of Work (Hamish Hamilton, UK 2009)
    margaret howell (shop)10-04-07-2007.jpg
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